Itty Biz: Which is the best day to send an email? [Marketing]

I absolutely LOVE IttyBiz and this is from her newsletter today

___________________________________________________

Common question:

Which is the best day to send an email?

Good question.

Here’s what I’ve got for an answer.

It’s not neat and tidy, but it’s what I can tell you.

We’ll arrive at our answer through the process of elimination:

Fridays and Mondays tend to be popular vacation days. 

They’re sometimes statutory holidays.

They’re also common days off for part time workers.

So, not the greatest days to mail.

(Also?  Because of the magic of time zones, if I mail on Monday, that’s a Sunday somewhere. If I mail on Friday, that’s a Saturday somewhere. Can’t win for losing.)

Mondays are associated with unpleasantness, busyness, long to-do lists and full inboxes, both literal and virtual.

So if you mail on Mondays, chances are higher than normal that your email might be mass-deleted or ignored outright.

Fridays are weird animals. Sometimes they have a kind of slacky feel. Sometimes you’re slammed because the weekend is coming up. Or you’re knocking off early.

Sometimes you feel like you’ve got no time, or that you can’t be bothered with anything because you’ll “get to it on Monday”.

So if you mail on Mondays or Fridays, it’s a safe bet that fewer people than normal will notice your email and open it.

=-=-=-=-=-=

Saturdays and Sundays only work with certain lists. 

If you’re selling B2C (business-to-consumer, as opposed to business-to-business) you can do okay on a weekend, but most companies don’t want to bank on it.

That pretty much leaves Tuesday, Wednesday, and Thursday.

=-=-=-=-=-=

Tuesdays, Wednesdays and Thursdays are weekdays everywhere. 

They’re the least likely to be vacation days.

They’re the least likely to catch your reader at the worst possible time.

So people mail Tuesdays, Wednesdays and Thursdays because, all things being equal, it is the safest thing to do.

For what it’s worth, if I publish an article, I’ll probably do it on a Monday or a Wednesday. If I write an email, I’ll probably do it on a Tuesday or a Thursday.

It’s not a magic formula or anything. It just seems the safest thing to do.

However!

They’re also the most crowded, because lots of people arrived at this same conclusion via process of elimination.

So work on your subject lines. But you were going to do that

anyway, weren’t you?

=-=-=-=-=-=-=

Want more about email?

Read the How to get people to read your sales emails” series.

 

 

And send your friends. Because it’s free and stuff

Leave a Reply